Founded in 2011, Goodal emerged as a Korean natural skincare brand pioneering the use of fermented ingredients and innovative processing technology. As part of CLIO Cosmetics, the brand launched with a simple yet powerful mission: “Good For All” – creating skincare that restores and nurtures every skin type. Starting with formulations focused on quality ingredients sourced from natural and wild Amazonian plants, Goodal has expanded its expertise into essential oils and advanced fermented skincare technologies.